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Convert to Cash Patients
& Cash Practice
Bill Esteb

In this audio presentation, Bill Esteb discusses differences between the cash patient vs. cash practice. Many offices are trying to make a conversion, but Bill suggests to go about this slowly and deliberately. The future of chiropractic, in part, might depend on the why and how doctors deal with this issue the given many dramatic changes occurring with insurance/manage arenas. Finally bill discusses the five characteristics of cash-paying patients.

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