In this audio presentation, Dr. Brad Feldner discusses the importance of active care and how chiropractors must make this an integral part of their practice in order to improve outcomes and the patient’s quality of life. The public spends billions of dollars on wellness, and chiropractors can share in that revenue stream by implementing active care. Patients focus mostly on pain while treated thinking it’s time to end care as they become asymptomatic. Brad discusses how to rethink your message so as patients recover you can use this active care approach to shift their thinking to more long-term wellness goals.